Mike Pompeo:
"This isn't the Cold War. This is something different. The China threat is already within our borders"
Perfect quote you included.
CCP propaganda constantly hammers with "the US is causing a Cold War 2.0".
The CCP is weak in how inflexible it is, as Soviet-style plans and policies are socialized at many tiers of bureaucracy.
But Pompeo at State and the DoD have been flexible.
The weakness of inflexible messaging is a stubbornness which is slow and impractical.
To add: using "Cold War 2.0" rhetoric brings to mind the U.S. beating the U.S.S.R., which does not favor the Chinese.