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If you're developing a new drug, one of the most important strategies is to name the drug so it sounds complex yet comfortable. There must be a uncommon consonant like J or V, note that X, Y, and Z are becoming overused. Then, the name must flow and actually be pronounceable. 1) Xembify - overused X but nice ending by throwing in B F Y near the end, 2) Rozlytrek - nice use of K, 3) Wakix - very nice, short and worked a K in to compliment the X.
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Those who label words as violence do so with the sole purpose of justifying violence against words.